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Case study 01 / 09 · Telecom & enterprise
Vedang

Two service areas.
One clear starting point.

Telecom networks and enterprise infrastructure share a business, but need different introductions. Vedang’s website gives each a clear route, then connects them through photography, colour and a shared page language.

My role

Full website design · Zamstars

Selected screens / Visual design

A closer look at the work.

Select a screen to explore it at full size.

A network-led opening introduces the technical business before visitors reach its two service areas.
01A network-led opening introduces the technical business before visitors reach its two service areas.
Telecom and Enterprise share a card format; violet panels keep the labels and actions distinct from the photography.
02Telecom and Enterprise share a card format; violet panels keep the labels and actions distinct from the photography.
Different card sizes give the capability messages different emphasis. Figures describe the client’s business.
03Different card sizes give the capability messages different emphasis. Figures describe the client’s business.
LIFE brings four service pillars together through large initials and photographic panels.
04LIFE brings four service pillars together through large initials and photographic panels.
The rollout sequence, shown as a connected set of illustrated stages.
05The rollout sequence, shown as a connected set of illustrated stages.
Live service-page excerpt: the violet visual language carried into telecom content.
06Live service-page excerpt: the violet visual language carried into telecom content.
The starting point

Two services, two ways in

The first decision on the page is a service choice. Telecom and enterprise infrastructure needed their own introductions before the site moved into capabilities. That choice became the starting point for the visual design.

Service routes

Let the opening do the sorting

Side-by-side photographic cards introduce Telecom and Enterprise. Violet panels keep the labels and actions in familiar positions, so the two routes feel distinct while belonging to the same company.

Telecom and Enterprise share a card format; violet panels keep the labels and actions distinct from the photography.
Telecom and Enterprise share a card format; violet panels keep the labels and actions distinct from the photography.
Capability cards

Give scale a different shape

Reach, safety and delivery have different things to say. A grid of varied photographic cards gives each its own emphasis and breaks up the rhythm of the service descriptions.

Different card sizes give the capability messages different emphasis. Figures describe the client’s business.
Different card sizes give the capability messages different emphasis. Figures describe the client’s business.
The LIFE device

Four letters hold the wider story

The LIFE section brings logistics, infrastructure, fibre and enterprise together through oversized letters and photographic panels. It gives the broader business a recognisable visual moment within the site.

LIFE brings four service pillars together through large initials and photographic panels.
LIFE brings four service pillars together through large initials and photographic panels.
In use

One direction across the website

My work covered the full website design at Zamstars across approximately eight pages. The live site broadly follows those layouts, with some implementation changes.

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