Bluspring spans different businesses and service settings. The website brings them together through a consistent visual language, with imagery that makes the people and everyday moments behind each service visible.
Website visual design and image direction · Zamstars
Client and content-team copy and content organisation
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A group website needs continuity, while its business pages need their own character. With the content and its organisation supplied by the client and content team, my focus was the visual connection between those different settings.
For Food & Hospitality, the narrative came into view through people preparing, serving and experiencing food. Those scenes place everyday service moments beside the information about operational capability.
The imagery was developed manually in ChatGPT, moving between wide scenes, close details and conceptual compositions. Warm treatment and consistent uniforms connect the set; the Figma layouts leave room for the copy within each composition.
Typography, colour and layout carry the group identity between pages. The photographs and scenes change with the business, giving each service its own context within that shared structure.
My contribution at Zamstars covered layouts, imagery, typography, colour and supporting interactions. The live website follows the team’s Figma design. This image work predates the later Image Studio prototype.