EMROI’s website introduces a cardiac-surgery documentation workflow to surgeons and the wider care team. A direct opening leads into four stages, with the product explanation placed before the invitation to explore a demo.
Website direction and Claude-assisted build · Zamstars
Select a screen to explore it at full size.
The brief called for a minimal, direct website for surgeons. The opening introduces the offering, followed by its workflow and a route to a demonstration. That sequence sets the pace for the rest of the page.
Anatomical imagery sits beside the explanation of illustrated operative notes. The headline, supporting text and demo action form a restrained hierarchy around that introduction.
Four selectable steps move from structured surgeon input to report delivery. Each pairs an explanation with supporting imagery. The product screens are supplied material; my contribution was the way the website presents the sequence.
Parallel cards introduce surgeons, hospitals, referring physicians and patients. Each has a different place in the workflow, presented through the same short format so the story extends across the care team.
At Zamstars, I worked on the website direction and built it with Claude. The live site brings the introduction, workflow and audience explanations into one experience.
